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Bewertungsportale sind mittlerweile eines der wichtigsten Online-Marketing-Tools, vor allem für lokale Unternehmen. Durchgehend gute Bewertungen dokumentieren eine hohe Qualität der angebotenen Leistungen und schaffen Vertrauen, schlechte Bewertungen hingegen schrecken potentielle Kundinnen und Kunden ab. Auch für den Google-Pagerank und damit für die Auffindbarkeit im Internet sind Bewertungen von Relevanz Für Unternehmen gewinnt das Reputationsmanagement im…

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