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Wettbewerbsrecht: Was ist bei Werbung mit einer Spitzenstellung zu beachten?

„Wir haben die besten Preise!“ Unternehmenswerbung mit einer Spitzenstellung am Markt ist besonders effektiv und entsprechend verbreitet. Unternehmer sollten sich jedoch klar machen, dass eine solche Werbung nur dann erlaubt ist, wenn nachweisbar eine Spitzenstellung vorliegt. Wettbewerbswidrige Irreführungen sind zu unterlassen § 5 des Gesetzes gegen den unlauteren Wettbewerb (UWG) verbietet irreführende geschäftliche Handlungen. Mitbewerbern…

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